HABERLER

The "Certified Seed" communication campaign, coordinated and run by ANOVE within the grain conditioning agreement, has just been launched.

The aim of the campaign is to raise awareness of certified seed as a guarantee of quality and traceability. Certified seed is the result of breeding research and technology. It is the future of a more competitive agriculture.

Beyond its gene expression it is essential to ensure the quality of the seed. In this respect, seed certification is essential to assure farmers, breeders and the end consumer.

The actions that have been implemented are: creation of the website containing all the material produced for the campaign, creation of the Facebook and YouTube pages, insertion of banners in magazines and digital media and appearances in Social Media.